Wallet Loyalty, Rewards and Push Notifications for Growing Brands

Wallet loyalty puts your loyalty scheme in Apple Wallet or Google Wallet, not in a separate app or a plastic card. Your audience adds your pass in one tap, and their rewards and offers live on it. With PushPass you can also send messages to their lock screen, so the pass brings people back as well as rewarding them.

A wallet pass is a digital pass that sits in the Apple Wallet or Google Wallet app already on most smartphones. Boarding passes and event tickets are the best-known examples. Brands use them for loyalty, membership and offers because a pass lives on the phone without anyone downloading anything.

No. Apple Wallet comes with every iPhone and Google Wallet with most Android phones. People tap a link or scan a QR code and your pass goes straight into their wallet, with no app store, account or password.

You share one link or QR code wherever your audience sees you, from a YouTube video or billboard to your packaging, counter or emails. On an iPhone it opens in Apple Wallet and on Android in Google Wallet, and one tap adds it.

Yes. When a wallet pass updates, Apple Wallet and Google Wallet show the change as a notification on the lock screen. PushPass uses this so you can send push notifications without an app, reaching everyone who holds your pass with nothing for you to build and nothing for them to download.

You write your message in PushPass and send it to everyone or to individual pass holders. Each pass updates and the wallet shows your message on the lock screen, like a text or app notification. Tapping it opens your pass, which links through to your offer, booking page or shop.

Send when you have something worth saying, such as a new offer, a product drop or a reminder. Google Wallet shows up to three notifications per pass in 24 hours, and both Apple and Google can quieten passes that send too often, so useful beats frequent.

Yes. Anyone can switch off notifications for a pass or delete it from their wallet, in the same way they can unsubscribe from emails. That keeps the channel honest, because people who find your messages useful keep your pass.

It does the same job and more. A digital loyalty card stores stamps or points, while a PushPass wallet pass also lets you reach the holder’s lock screen with a message. That’s the difference between waiting for customers to come back and giving them a reason to. See how our digital loyalty platform works.

A loyalty app asks people to find it, download it, create an account and allow notifications before you can reach them, and each step loses people. A wallet pass takes one tap, needs no updates or storage, and sits next to their payment methods and boarding passes.

No. It works alongside them as a third direct channel. Email reaches the inbox and SMS reaches messages, while a wallet pass reaches the lock screen and keeps your brand in your audience’s wallet between messages.

Yes, and that’s where it works best. More than half of YouTube viewing happens on TV screens, where nobody clicks a link but people will scan a code. A single-tap pass converts at around 15%, against 2 to 3% for a standard QR code that sends people to a website.

You can reward actions as well as purchases, such as visits, clicks through to your site and sharing your pass with friends. Every pass also carries a Scan to Share code, so your best customers can bring in new ones by letting a friend scan their phone.

PushPass shows how many people added your pass and how many went from your pass to your website or offer. That tells you which channels grow your audience and which messages drive visits.

Pricing starts small and grows with your audience, so you only pay more as it works. You can see the plans on our pricing page, and there’s no app development cost because there’s no app.