Wallet Loyalty, Rewards and Push Notifications for Growing Brands
A digital loyalty program that lives in your audience's Apple Wallet and Google Wallet with no app to download.
Your audience simply adds your pass in two taps from a link or QR code. The rewards show up on the pass and your messages land on their lock screen. There’s no app to build and they’ve got nothing to download. So you turn that one-time interaction into a persistent relationship.
14-day money-back guarantee. No contracts. Cancel any time.
See a live pass and talk through your plans. For businesses and creators planning a wallet pass.
Or point your phone camera here to add our pass to your wallet.Built for growing brands, influencers and the agencies behind them. Trusted by over 1,000 brands.
On the lock screen
In their wallet
On your site
Start your loyalty program before the first sale
Most loyalty program rewards start during the first purchase. But everybody who saw your ad, watched a video or walked past your store and didn’t buy on that day is just lost forever. PushPass changes that. Your audience can add your pass before they’ve spent a penny, and you can stay in touch until they’re ready to buy with informational notifications, offers and discounts, all of which keep you connected and turn your audience into repeat customers.
Sees your brand in ads or video
Adds your pass
Gets your messages
Makes a first purchase
Comes back again
How PushPass works
Two taps, and your audience can have your brand in their wallet with no download.
Add to Apple Wallet and Google Wallet
They simply scan your QR code or tap your link, which you can share anywhere, and your loyalty pass goes straight into their wallet. No app store is involved.
Get a lock screen notification
When you send a notification, it shows up on their lock screen within seconds, and that, of course, is the place people look at more than any other.
Tap through to you
Tapping on a pass shows their rewards as well as giving them a route through to your store, your offer, in fact, anywhere.
The loyalty app your audience don't have to download
A loyalty app asks your customer to
- Find it in an app store
- Download it and give up the space
- Create an account and a password
- Allow notifications
- Remember to open it
PushPass asks them to
Your pass lives in the same wallet as their bank cards and loyalty cards, so your brand is just a swipe away in the most trusted place on their phone. Your messages reach their lock screen without them opening anything or approving notifications. Of course, this also complies with privacy rules, giving you the benefits of a loyalty app without the download or the expense of building one.
What you can do with PushPass
Reach people before they buy
Place your QR code on a YouTube sponsored video, a YouTube ad, a TV ad, a billboard or your packaging. Make it simple and your audience will take those two taps.
Reward more than purchases
PushPass goes way beyond rewarding purchases. It rewards visits to your website, clicks and referrals as well as sales. As people collect points, they move up your loyalty tiers, and those tiers appear automatically on their pass.
Bring them back when it counts
Send a notification to everybody or a segment of your audience, as well as a personal one-on-one notification. They all land directly on each person’s lock screen.
See what's working
You can see how your audience added their pass as well as the actions they took from notifications, so you can measure customer engagement. Every location, from physical to digital, can be tracked separately, so you know exactly where your audience is coming from.
Built for growing brands and the agencies behind them
Brands
Turn your audience into people you can reach whenever you like.
Influencers
Create your own direct line to your audience, wherever they first find you.
Agencies
Give each of your clients a channel that keeps working during the campaign and after it ends. Run sub-accounts for each client.
Restaurants, cafes and retail stores
Run your restaurant loyalty program across all of your locations, rewarding your regulars and reaching people on those quieter nights with offers they can’t refuse.
Loyalty programs for brands · influencers · restaurants · cafes · retail stores · boutiques · ecommerce
A third direct channel, alongside email and SMS
You most probably already run email and SMS marketing because the direct line to your audience is very effective. PushPass makes the same promise by landing notifications directly on your audience’s lock screen. Your audience stays yours, and you can reach them directly whenever you like, with no spam filters.
14-day money-back guarantee. No contracts. Cancel any time.
See a live pass and talk through your plans. For businesses and creators planning a wallet pass.
Or point your phone camera here to add our pass to your wallet.Wallet Loyalty FAQs
Answers to the questions brands ask most about wallet loyalty, wallet passes and push notifications without an app.
What is wallet loyalty?
Wallet loyalty starts with a digital loyalty program that lives in Apple Wallet or Google Wallet, instead of in an app that you need to download or on a plastic card. Your audience, in two taps, simply adds your loyalty pass. And from that moment onwards you can reach them with notifications while they collect rewards for actions that they take. Notifications land on their lock screen and there’s no app to install.
Because your pass lives in the most trusted part of an Android or Apple phone, you’re already in a position that is more powerful than your own app. That prime real estate in the wallet app gives you visibility, as well as the ability to bring people back via notifications and reward them time and time again.
What is a wallet pass?
A wallet pass is a digital loyalty card that lives in the phone’s digital wallet, which is already installed on millions of phones. It’s the place that you put your credit cards and other loyalty cards. An Apple Wallet pass or a Google Wallet pass branded for you not only brings loyalty and the feeling of membership of something special, but also the ability to reach people by notifications. And with no download, and notifications switched on by default, it’s in a unique position to reach your audience without the usual obstacles. You can design your own wallet pass in our wallet pass creator.
Do customers need to download an app?
No, they don’t. Apple Wallet comes on every iPhone by default and Google Wallet on most Android devices. Unlike a loyalty app, there’s no app to install. Your audience simply taps a link or scans a QR code, and in two taps your member pass, VIP pass or loyalty pass is in their wallet.
How do customers add a loyalty card to Apple Wallet or Google Wallet?
You share one link or QR code wherever your audience sees you, from a YouTube video to a billboard, to your packaging, your counter or even via your email. On an iPhone it opens in their Apple Wallet, and on an Android it opens in their Google Wallet. And in two taps it adds your loyalty card to their phone.
Can you send push notifications without an app?
Yes. When a wallet pass updates, the phone shows it as a lock screen notification. Apple Wallet notifications and Google Wallet notifications are what PushPass uses. This way, you can send push notifications without an app, with nothing for you to build and nothing for your audience to download.
How do wallet pass notifications work?
You write your notification in the PushPass system or via the API and send it to everyone, a segment of your audience or just one single person. They get a notification that lands on the lock screen just like a text, and opening it lands them on your offer via your branded wallet pass.
How often can I send wallet pass notifications?
Whenever you’ve got an important notification, like an offer, a product drop or a reminder, you can send a notification. Of course, don’t overdo it, as it loses its impact, just like any other form of direct marketing, such as email or SMS.
Can people turn notifications off or remove the pass?
Yes. Anyone holding your pass can turn off notifications or remove the pass from their Apple Wallet or Google Wallet whenever they want. It’s just like unsubscribing from emails.
Is a wallet pass the same as a digital loyalty card?
It does the same job and a lot more. A digital loyalty card holds points, but a PushPass wallet pass can also reach the lock screen with notifications. That’s the difference between waiting for your audience to come back naturally and giving them a nudge. See how our digital loyalty card platform works by signing up today.
How is wallet loyalty different from a loyalty app?
A loyalty app asks people to find it, download it, create an account and allow notifications before you can reach them, and each step loses people. A wallet pass takes two taps, needs no updates or storage, and sits next to their payment methods and boarding passes.
Does a wallet pass replace email or SMS?
No, it works alongside your email and SMS marketing. Of course, email lands in their inbox and SMS in their messages. Notifications from wallet passes land on their lock screen directly with no spam filters, and the pass also keeps your brand in their wallet from that moment onward.
Can people join from a TV ad, YouTube video or billboard?
Yes, and that’s where it works the best. Nobody can click a link on a TV, but people will scan a QR code, though only if the call to action fits the moment. PushPass creates that call to action, so a viewer sat on the sofa can add your brand to their wallet in two taps, without typing their name, their email or anything at all. You have direct access to them and they don’t have to work for it.
What rewards can I offer through a wallet pass?
You can reward visits, clicks and referrals as well as purchases. As people collect points they move up your loyalty tiers, and their tier shows on the pass. Every pass also has a Scan to Share code, so your best customers can bring in friends just by letting them scan their phone.
How do I measure customer engagement with a wallet pass?
PushPass shows you how many people added your pass to their wallet and how they interacted with your notifications, as well as which location they joined from and how they originally joined, and how many times they’ve shared their pass with their friends. So this works as well on a billboard or product packaging as it does on YouTube, an influencer campaign or a TV ad. Everything is trackable.
How much does PushPass cost?
Pricing starts small and grows with your audience, so you only pay more as it works. You can see the plans on our pricing page, and there’s no app development cost because there’s no app.
Choose the plan that fits your audience
Pick your plan on the next page. Or add our pass to your own phone first and see exactly what your customers would.
14-day money-back guarantee. No contracts. Cancel any time.
See a live pass and talk through your plans. For businesses and creators planning a wallet pass.
Or point your phone camera here to add our pass to your wallet.